About Dana 

What's my specialty? I'm sort of like a fire-fighting, plate-spinning, juggling, ring-leader on a unicycle. Only the plates are target audiences and client expectations, the juggling involves voice, tone, and clear vision, and the unicycle is marketing/branding strategy, creative strategy, and copywriting...ok, it’s more like a tricycle. The ringleader aspect comes from years of experience in mentoring, training, and building strong and confident writers. The fire-fighting is, you know, me putting out fires.  
 
In my current role, I am responsible for on-site discovery and brainstorming with clients, internal brainstorming sessions, conceptualizing, strategizing, and executing on all projects. From start to finish, whether in the trenches or guiding others, I have a hand in the entire creative process and love it. There’s nothing more fun than figuring out how to make a particular audience take a specific action using the power of words and imagery. Currently, I have experience in copywriting and supervising in audio, video, email, marketing collateral, social media, and augmented reality (I’ve done a lot of augmented reality, so if you’re interested in venturing into that realm, I can help!).  I work on messaging, branding and marketing for my company through B2B and assist our clients with their B2C along with their creative content creation for user experience.